From biotechnology to communication and public affairs

abstract

“People don’t necessarily have knowledge, but they do have an opinion” This quote from my professor in communication caught my attention. There are many examples in chemistry, food and biotech where scientific facts and public perception are not in line. How do we as scientists deal with these situations? How do we try to bring our views forward? How do we do that as industries? In this lecture I will explain my journey from biotech to communication, and discuss the added value of combining fields of expertise in specific roles. I will give some examples of my daily job as a communication and public affairs manager at a multinational, and will discuss some of the trends in biotech and communication which we should take into account.

Jan Wisse

Jan Wisse

Communication & Public Affairs Manager, Bayer
Jan Wisse was born in 1974, he studied Bioprocestechnology at Wageningen University (1994). Around 1998 – when discussion in society about new biotechnologies caught fire – he started to explore the world of communication studies as part of his studies. After graduating, he worked for a communication consultancy, headed the Dutch biotech industry association and moved on to Bayer in 2014. He is specialised in the interaction between innovation, society and business in agro-food, biotech, chemistry and health. In his free time Jan is fundraiser for a small Dutch child cancer fund Villa Joep, which finances research to neuroblastoma child cancer. One of his hobbies is cycling.

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